Cannes Lions
McCANN MADRID, Madrid / IBWOMEN / 2018
Awards:
Overview
Entries
Credits
Description
The #OBSCENEGAP is an online spot that sees male porn actors (who on average get paid approximately 40% less than women in the industry) ironically discuss the absurdity and inequality of their pay difference. The gender role reversal aims to highlight the injustice faced by the majority of women across the world.
Similar Campaigns
7 items