Cannes Lions

Equality

WALKER, Los Angeles / NIKE / 2017

Film
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The spot features a series of black and white vignettes of athletes in their element (i.e. on basketball courts, football fields, etc.) as Michael B. Jordan's VO addresses the disparity between how people of color are treated as athletes versus how they are treated in everyday life.

The spot then shows court lines being extended out into the rest of the world in order to illustrate the concept that the equality experienced in an athletic environment should be expanded into every facet of daily life.

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