Cannes Lions

ERICSSON FM RADIO HANDS-FREE ACCESSORY

RAINEY KELLY CAMPBELL ROALFE/Y&R, London / ERICSSON / 2001

Film

Overview

Entries

Credits

Overview

Description

A grungey teenager is listening to his FM radio. A thrash-metal track is playing. He starts walking. He's on a mission. He storms into the radio station, whips the record off the turntable and devours it. He plays another record - an easy-listening track.

Similar Campaigns

12 items

Ericsson brand refresh

ERICSSON, Stockholm

Ericsson brand refresh

2019, ERICSSON

(opens in a new tab)