Cannes Lions
LEO BURNETT CHICAGO, Chicago / ALLSTATE / 2014
Overview
Entries
Credits
Description
This film shows the POV of a motorcycle rider riding through an office, factory, shopping mall and grocery store on an endless loop of everyday sameness. It's common to hear people say that “riding a motorcycle is dangerous.” But when you consider what life is like without any risk or passion in it, turns out the opposite is true– NOT RIDING A MOTORCYCLE IS DANGEROUS. Allstate's Motorcycle Insurance protects those who ride to live.
Similar Campaigns
12 items