Cannes Lions

ESCAPE

LEO BURNETT CHICAGO, Chicago / ALLSTATE / 2014

Case Film
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This film shows the POV of a motorcycle rider riding through an office, factory, shopping mall and grocery store on an endless loop of everyday sameness. It's common to hear people say that “riding a motorcycle is dangerous.” But when you consider what life is like without any risk or passion in it, turns out the opposite is true– NOT RIDING A MOTORCYCLE IS DANGEROUS. Allstate's Motorcycle Insurance protects those who ride to live.

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