In the case of Escape The Wait branded content, which was audio content streamed exclusively from our mobile site and SoundCloud, restrictions and regulations did not apply.

Using mobile, OOH and social, we promoted a portable, location-specific collection of audio relaxation therapy sessions on escape.53.com to soothe people during their waits and encourage downloads of the bank’s faster new app. We targeted audiences waiting at bus shelters with high-impact OOH and served geo-fenced mobile banners in hyper-targeted locations where people were in need of waiting relief: within 10 feet of bus shelters and canvassing major airports. We promoted audio files through Facebook and Twitter audio card units that streamed directly in the newsfeed and drove to escape.53.com.

Results: Over 9 million impressions. Inner peace up 39%. Impatient sighing down 23%. Seven anger management clinics were forced to close their doors. We also initiated over 28,000 audio streams and 46,381 app downloads. But best of all, we took the wait out of more than just banking.