Cannes Lions

STUDENT BANKING

LEO BURNETT CHICAGO, Chicago / FIFTH THIRD BANK / 2013

Awards:

1 Silver Cannes Lions
Case Film
Presentation Image
Case Film
MP3 Original Language
Presentation Image
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Students are at a stage where they seek freedom over their life. Unfortunately, that’s impossible to do with their current bank: The First National Bank of Mom & Dad. Every transaction with mom and dad comes with strings attached. The scrutiny is endless.

It’s time for students to break free from mom and dad’s oversight and approval. It’s time to switch to student banking at Fifth Third Bank.

Similar Campaigns

11 items

Preserving glaciers: The card cover.

SCHOLZ & FRIENDS, Zurich

Preserving glaciers: The card cover.

2022, MASTERCARD

(opens in a new tab)