Eurobest
ADAM&EVEDDB, London / H&M / 2016
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To promote H&Ms Modern Essentials Selected by David Beckham, we created a campaign to highlight David’s role as a true style guru. As David takes his daily stroll we see not only men and women adorning themselves in his latest Modern Essentials collection, but babies, dogs, graffiti and everything in between.
The campaign broke online and was supported by print, digital and social activity.
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