Displays on the rear windows of taxis directly allude to the cab driver’s status as a professional, one who cannot afford to pump the wrong kind of gas into his car, with catchphrases like: “Follow this cab”, “With another kind of gas your engine doesn’t die, it commits suicide” and “Red Gas: because my heart deserves it.”

Over 100 new gas stations adhered to the ‘Guaranteed Gasoline’ program, increasing the client’s point of purchase base. Costs for sample analysis collection decreased by 80%, making margins more profitable, customer’s perception of a higher quality gasoline bolstered sales volumes by 8.5%, a record increase for the brand.