Cannes Lions

FIRING OIL

DDB RELASJON, Oslo / ESSO / 2005

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Overview

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Credits

Overview

Description

We invited the very best customers to a visit on an oilrig so they could see for themselves where the oil they buy comes from.A travelbag for suits was delivered directly to their homes. Inside was an overall (similar to the ones they use at the rig).NB: In Norwegian we use the same word for suit and overall = dress.

Outcome

100% response.

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