THE POST STATION. A tool that detects when people stop blogging and give them ideas related to their blog's subject.

How it works: The blogger goes to POST STATION website and registers his blog telling what are the blog's subjects. At the end of registration, the POST STATION provides options of animated stamps for people to put in their blogs. Now, if this blog is not updated for more than 10 days a group of 4 journalists, working full-time in the project, prepare an email with inspiration and information related to that blog's subject.As soon as the blog is updated, its last post appears at the POST STATION home page. And using inspiration as a fuel, Esso puts the Internet in movement.

- More than 8,000 blogs registered with the POST STATION stamp.- The stamps were clicked more than 412,000 times in 10 months FREE exposure that is worth the equivalent to US$500,000 in media.- More than 6,000 inspiration emails sent in 10 months.- 37% of the bloggers updated their blogs after receiving the email.- Esso established a long-term relationship with people that are under 18-years-old; they can't drive yet, but are already using Esso as a fuel.