We came up with a catch : to give something with personality that would last forever, for mom and son.

So the gift had to be unique and not the same o same o dishcloth or a set of tupperware. How did it work? Simple! All sons had to do was buy over R$ 250,00 on Puma products, and pay a homage with a stylish tattoo. Those who wanted to think a little bit, received vouchers to tattoo later on the best studios at the city.

We managed to get the attention not only from our target audience, but also from other shoppers with different ages and interests.

By doing so, the Puma motto got stronger, and the news started spreading very fast.

And thousands of people were impacted as sales increased by 27%, and 820 moms were honored forever with all kid of tattoos.