The campaign shows people brainstorming gift purchases for their loved ones, with inner monologues sung to the tune of the iconic “Mission Impossible” theme. Each song reaches a successful resolution in a tightly-packed 30 seconds, demonstrating the brand’s reputation as a destination for one-of-a-kind gifts and hitting every moment of comedic timing with ease.

The spot follows a woman, as she attempts to figure out what to buy her boyfriend Tim.