Following your team, your sport. It’s an emotional rollercoaster. Joy when they win, despair when they lose, anger at the ref, encouragement for your idols.The emotion of live sport is what unites Eurosport’s 250m viewers. Regardless of the language (Eurosport broadcasts in 20), regardless of where they are (59 markets), regardless of which platform (content is available via TV, internet and mobile), live sporting action creates an emotional reaction.Eurosport’s new brand refresh transmits the emotional power of sport to a global audience while also highlighting the wide range of live action on the channel.Anger is one of six 20-second idents each featuring three sports and focusing on a single emotional response: Joy, empathy, encouragement, anguish, surprise and anger. The fans and their emotional reaction sit at the heart of the narrative.In Anger we see a sports fan standing in the dark, it is raining heavily. An archer shoots past him into an illusionary target, which ripples away. A rugby player is heavily tackled in front of him. We switch viewpoints and accelerate behind a racing bike towards the fan. The fan shouts as the motorcycle skids and crashes.The ident ends with “All sports, all emotions”.