Spikes Asia

Evacuation Game

DENTSU, Tokyo / SHACHIHATA / 2016

Presentation Image
Short Version
Case Film
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Overview

Entries

Credits

OVERVIEW

Background

After five years from the Great East Japan Earthquake, the Japanese awareness of disaster risk management has decreased.The participation rate for disaster drills has fallen and many people do not even know the refuge routes.In addition, the drills are boring and people forget their routes even when they have participated in it.

Execution

Bag is designed with motifs of protection from natural disaster, such as TSUNAMI, typhoon , and earthquakes. Participants appreciate sophisticated design of bags because they can create their own design with stamps at check points.

In March12.2016, Evacuation Game is released at Tohoku International Forum, in front of?citizens, the government of a municipality, and research institute who have worked for disaster risk reduction in Tohoku.

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