Eurobest

Even More Confusing Times

DAVID, Madrid / BURGER KING / 2022

Awards:

3 Grand Prix Eurobest
2 Bronze Eurobest
4 Shortlisted Eurobest
Presentation Image
MP3 Original Language
MP3 Original Language
MP3 Original Language
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!

In these radio spots, a voice over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, the environment, or phones. At the end of his monologue, the narrator concludes by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.

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