We created a film that emphasized the importance of paying attention to every small detail (in moving or still images) as the key for achieving true greatness. The tagline: What to be next? Exevy Pixel Counts

Over 500 acrylic pieces were produced, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each Pixel in each frame of the film was individually separated, treated and colored, reaching more than 14,000 masks.

The campaign helped D&AD transform this edition of the festival into the most successful ever. The number of entrants increased by almost 10%, with a record 41 participating countries.