We’ve created this campaign which brings words that represent what woman aspire receiving from their partners: Love and Romance. But a discrete Diamond hidden behind the “O” letter turns it into a Tiffany ring, something else they dream of.

Every detail was carefully thought out, just like Tiffany & Co. engagement rings.

We’ve created a typography inspired on wedding invitation’s fonts. All of it was exclusively handmade to illustrate the words “Love” and “Romance”. The chosen style, was selected to remind of the proposal moment immediately.

Each word was vetorized, such as real diamond being polished correcting all the imperfections. Then these words received depth and movement through a volumetry process.

Besides the type, we have used the most famous Tiffany’s Diamond integrated to the letter "O" resulting in a perfect and discreet Tiffany's ring.

The campaign has helped Tiffany achieve the brief main goal, which is increase the brand’s share of mind and presence in the Brazilian territory. It also helped Brazilian people to recognize the brand’s high quality in the jewelry market as it is known worldwide.