Emergency is an Italian NGO that provides free, high-quality medical and surgical treatment to victims of war, landmines and poverty. But besides that, Emergency’s founder, Gino Strada, has always worked to abolish war while providing medical and surgical aid in countries where conficts are in place. Besides the donation campaigns, Emergency wanted to convey a strong message about the consequences of war, something that could help people understand what’s behind the stories of those forced to flee from their homes, reported briefly by the news.

The video tells the story of a mother, which wakes up just like any other day, getting ready to bring her child to school. But instead of going towards the school, they meet another family, ready to leave the country and waiting for the kid only to join them.

A painful and heartbreaking separation that millions of people around the world are forced to live everyday.

The video was intended to replace the classic brand new year’s wishes, providing Emergency’s best wishes for a new year without war, and it was released between Christmas and NYE.

The video aired on December 28, 2021on the brands social platforms like Facebook, YouTube and Instagram. The video was released on a global scale and volunteers from all over the world shared it contributing to its spread. The video is still shared today as war continues to roam and reached even Europe.