Cannes Lions
OGILVY & MATHER, Milan / EMERGENCY / 2012
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EMERGENCY is an independent Italian organization that provides free, high quality medical and surgical treatment to the victims of war, landmines and poverty. Goal and strategy of this tvc is to raise funds to allow Emergency operate in countries where wars are underway. While the world celebrates the new years with fireworks, there are countries where bombings are real.There are more than 30 wars worldwide and we have to remember it.
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