We wanted to emphasize the victimisation that usually goes along for non-profit organizations. In fact Emergency never tries to make you feel sorry but, it shows you just the simple but sad truth. The copy goes: "We don't make victims, we help them". The target is very wide and the aim is to tell what Emergency does for war victims. We used real pictures trying to make stronger the concept of showing their real work. The wounded kid is named Moktar and luckily now he's fine; the picture was taken in Kurdistan.