Cannes Lions
HUMAN, Los Angeles / EBAY / 2024
Overview
Entries
Credits
Background
Situation:
Purchasing gifts
Brief:
Cover a song that speaks to the idea of uniqueness
Objective:
Get people to embrace their uniqueness
Idea
The idea was to show how we are all unique. The song's lyrics to just that in a way that makes us smile.
Strategy
Audience loved it
Outcome
Brand perception remains high
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