Cannes Lions

EVERYONE IS GAY

NEOGAMA BBH, Sao Paulo / MIX BRASIL / 2015

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We see a sequence of ordinary people doing ordinary things: a girl playing football, a man appreciates art, a boy makes therapy, two women bathing together. These and other examples are seen as a voice over says that those attitudes, however banal and routine, has homosexual bias. Finally, letterings conclude: If everyone is gay, the Mix Brazil festival is for everyone.

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