Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty.

It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.

Minimalist animations were created using both digital and analog methods such as projection and stop-motion, photographed and shot with M-Monochrom.

The film is helping Leica maintain its iconic position in the photography world. And, although this specific camera is a niche product, Leica Store in São Paulo is currently having a great year in terms of store traffic (up around 20%), and sales (nearly 10% increase).