Although a small and relatively unknown player in the Netherlands, Expedia wanted to raise their brand awareness and preference through online marketing. Rather than opting for a traditional banner campaign, we decided to run a daily auction, selling holidays. Instead of a traditional online auction where participants need to wait for days to hear the results, we held a NAIL BITING REAL TIME DAILY REVERSE AUCTION. Every day, at 12.30, a holiday or hotel weekend was auctioned to those participants who joined in time and had subscribed by leaving their valuable email address and phone number.

Last year Expedia realised its best sales results since launch in 2001.