Cannes Lions
SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2015
Overview
Entries
Credits
Description
To show off the Toyota Prius Plug-in and demonstrate its incredible range, we partnered with Uber to send one of their drivers across the iconic city of San Francisco. His journey was captured using over 3,000 still images, which we stitched together to create an interactive hyperlapse film. Along the way, viewers were given the option to click and learn more about the car and the city, or they could just sit back and enjoy the drive.
Similar Campaigns
12 items