The world’s first video game designed to encourage blood donations. An in-game activation embedded in the action packed shooter game Special Force 2 that allows players who are low on blood in their game, to save themselves from dying, by going to a real blood bank, donating blood, and increasing their game life. Also saving real lives as a result.

When fans logged in for the latest game update, they discovered blood donation posters in the game. Explaining how donating their blood to a real blood bank, increased the blood volume in the health pack of the game they were playing.

Step 1) Donate blood

Step 2) Receive code

Step 3) Enter code for EXTRA LIFE.

Turning thousands of First Person Shooters, into Saviours.

It has been launched in Malaysia in end March, with a roll out across other South East Asian markets in the second half of the year.

Discovered 150,000 potential donors.

9% of Malaysian gamers donated.

28% of all gamers registered to donate.

41% of donors signed up to donate again