Cannes Lions
GEELMUYDEN KIESE, Oslo / INFINITUM / 2018
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Description
Waking up after a night out, the main character empties a bottle of soda before walking in to the kitchen. When he tries to throw the bottle in the garbage bin instead of depositing it at a recycling station, the potential energy in the bottle (0,79 kWh) releases. The bottle turns into a jackhammer, wreaking havoc inside the apartment. Then, since every bottle can be recycled over and over again, the bottle turns into a jigsaw, cutting the coffee table in two. He walks to tell his girlfriend what’s happening, when the bottle starts again, this time vacuuming up her duvet. Finally, the bottle becomes a pressure washer, hosing down the girlfriend and catapulting the boy out through the hallway, ending up smashed into the front door.
End message:
An empty bootle is full of energy.
The bottles will be recycled again and again and again and again.
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