Branded Entertainment is growing in the UK but a lot of it are still videos that often don’t achieve much cut-through.

We wanted to create a branded experience that got the consumer closer to the problem and allowed them to feel like they were making a difference in person.

The biggest restriction we faced was the CE certification of the toys. They had to be designed and tested so the children would be able to safely play with them.

Kids Company bring positivity and joy into the lives of thousands of vulnerable children.

‘Print Happiness’ not only talked about, but also demonstrated this work that Kids Company do.

Utilizing the latest 3D-printing technology, we were able to physically and instantly print a present in front of consumers, showing that, with a little of support you can make a really positive difference to a vulnerable child’s life.

In total over 4,000 children received a gift on Christmas Day and the money raised helped pay for their Christmas lunches.

The campaign was aired on BBC News three times, on the BBC Click Christmas Special and on BBC Breakfast.

National magazines and papers such as The Guardian, Creative Review, London Standard, Timeout and The Metropolitan covered it.

And amongst others The Drum, Design Works, and Brainstorm 9 talked about it online.

In total a campaign that cost £21,000 reached over 27,000,000 people and generated over 1.2 million pounds of free media.