Even when using the classic media channels, only the most innovative and attraction-generating activities were considered – such as: sponsoring TV shows, commercials in selected environments, sachets and ads in most affinity 'girl' magazines, 'beauty' workshops and skin-care guides including ads, (corporation with number one girl magazine), cinemalight-poster/cards, SMS marketing including competitions, postcards at schools, sampling promotion, visiting cards, diary, skyscraper, pop-up´s, rectangles, banner.

Highly efficient cross-platform deals. Extraordinary click-through rates and massive SMS responses. Research indicates that the campaign was considered very authentic and close to the target audience (up to 90% recognition and following 67% were 'highly' interested in Nivea Young product range.)