Instead of one fan page, why not a fan page for each and every store, transforming their sales team in local ambassadors for the brand? That way we could go real local.

We created 800 new fan pages, one for each of our stores, and briefed each store's sales team about content production, paid posts and targeting and gave the managers a credit card with a budget for media acquisition.

88.000.000 views

6.500.000 interactions

567.000 messages received

Over 740 million impressions only in Brazil.