In Brazil, it´s mandatory to have the stamp ‘Advertainment’ or ‘Advertisement’ in branded content. We had a solution to avoid this in our campaign.

We’ve created a URL shortener that shortens prices. It’s an online tool that allows any user to copy and paste a competitor link in order to obtain a better price, automatically.

We’ve managed to create a new way of talking to retirees. A direct, interactive and cost-effective media that with an investment of only US$2,330 reached more than 100,000 people (in magazines). With another US$ 1,100 investment in newspapers, we´ve reached 250,000 people. In addition, it’s not everyday that thousands of customers write down your brand name in their spare time.