Such a well known brand should be rejuvenated. As the product didn’t change, we changed the communication.

• Implementation: Ads were set on weekly publications.

• Media channels and integration: Massive consumption magazines.

• Timeline:12 weeks

• Scale: Spain

• Action/business results: The target received the campaign very well, since its disclosure was novel. At the same time, using the product as a part of the piece gave a plus to the brand remembrance.

• Outcomes/awareness: Brand image increased significantly by 23% according to surveys conducted during the time the campaign lasted.