The goal of this site is to position Fallon Brand Consulting as a creative, strategic expert in brand strategy development for potential partners and prospects. The site was designed to convey the idea that Fallon Brand Consulting can take complex problems and simplify them in a strategic and creative way. By using Flash technology to optimize the interactive experience, visitors to the site can attempt to put the pieces of a complicated puzzle together, all the while revealing the benefits of partnering with Fallon Brand Consulting for a successful and optimized brand strategy.