Cannes Lions
PROXIMITY PORTUGAL, Lisbon / PROXIMITY / 2006
Overview
Entries
Credits
Outcome
The campaign consisted of three different stages that produced considerable Web activity. The first stage resulted in 190 logins to the website, during the second stage 240 people logged in, while the last stage generated 71 logins (that occurred on the 23rd of December, a day off for most people).This way, we all did our part in rescuing Santa Claus as well as nurturing the Christmas spirit.
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