Cannes Lions
BCP, Montreal / THE QUEBEC FEDERATION OF FAMILY DOCTORS / 2011
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The message opens on a close-up of Gerard, 76, crying. Tears slide down his cheek and fall. Tears land in the eye of his daughter, Julie, 52. Tears land in the eye of his son-in-law, Anthony, 54. Tears land in the eye of his granddaughter, Chanel, 17. Tears land in the eye of his grandson, Zac, 8. Tears land again on the face of Gerard, 76.When he suffers and doesn’t have access to a family doctor, his whole family suffers.More investment in family doctors. Less suffering. THE QUEBEC FEDERATION OF FAMILY DOCTORS.
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