The Internet Media has been chosen to communicate a global problem: Every three seconds, a child dies of hunger. The advertiser is the Portuguese Unicef Delegation who needed an ad that could touch the people’s hearts by showing them that everyone can help Unicef “stopping the clock” that counts the number of deaths.Objectives: The Portuguese Unicef delegation already has a strong awareness in Portugal among all the ages of the population. However, the internet has never been explored by this organisation to communicate the brand or their mission. Thus, the main objective was to create an online ad that with the use of interactivity and rich-media-solutions would capture the user’s attention of a global problem – the death of children due to hunger. To achieve the main objective, the internet users were surprised by an ad that proposed a problem solving puzzle. Afterwards they were conducted to a message informing them that, during the time they needed to finish the puzzle, several children would have died of hunger.Target Group: Males and females aged between 18-44.