Instead of just saying that we know what Salvadorans need, color wise, we had to demonstrate it, so we thought: What would all Salvadorans really want to paint, what would that be? something that every Salvadoran, no matter the social status, wants to paint. We thought about the context, and remembered that pre world cup classification matches where coming, and that soccer moves the entire country. The problem was, that our national stadium, had the colors of Spain, china, and other yellow and red countries. We decided to turn soccer fans into fans of color, BLUE SHERWIN WILLIAMS COLOR, and invite them to repaint with us the stadium as our flag.

We had to paint the stadium in one month, rain was coming and the pre world cup season too. We had our team of painters everyday for a month painting, but invited people to 5 Saturdays and sundays so they could help out but mainly to be part of the historic task.

We painted an entire 50,000 people stadium, in and out, design bathrooms, locker rooms, sits, entrances, everything.

• 5,000 fans engaged with the outdoor activation

• Social media reach: 2 million

• Free media exposure:$153,000

• We won the preference of 6 million Salvadoran fans that also became our fans of color

• we demonstrated that we know what Salvadorans want to paint with $130,000 in paint jobs, while competition used $400,000 a remained last.