Cannes Lions
OGILVY & MATHER TAIWAN, Taipei City / FAR EASTONE / 2014
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Asians are very reserved in expressing love verbally, even to their family. We wanted to get Taiwanese to say their love out loud to their loved ones. To achieve that, we conducted one social experiment and documented real people overcoming this barrier to say love out loud to a family member. The simple words of love said over the phone removed all doubts and confirmed their love for each other that was never spoken of.
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