An enormous billboard made up of tiny uniform dots, placed at large public areas, provides audiences with a striking optical illusion. The image of the Huanan Tiger can only be seen from a far distance, whilst ‘invisible’ when up close. The interactive arrows on the floor indicate how far you need to be standing in order to see the image, while they also communicate the idea that we can only protect the Huanan Tiger from extinction, if we keep a distance from them.

Effectively raised environmental awareness amongst the general public