Our main goal was to bring the aura of high fashion to a fast fashion store. To achieve it, we created digital locked hangers.

The main goal was to bring exclusivity to clothes that, in theory, are not exclusive. Displaying 5 looks from the Collection before the official launch on locked hangers not only did that but also promoted the uniqueness of a Calvin Klein collection inside a C&A store. In other words: with only 5 locks, we were able to bring the aura of high fashion to C&A.

In only 5 days, we generated 99,532 pageviews, over 3,000 likes, 7,152 new fans, 00:03:30 average visit time, 6,786,793 impressions, 0.60% CTR and most importantly: 100% open locks and 5 lucky winners wearing exclusive Calvin Klein/C&A clothes.