C&A, a women’s clothing department store, had a sales obstacle, the resistance of husbands to go to the store with their wives. We needed to attract them. For that a promotional campaign was developed in the points of sale. The attraction created for them was an action net game that used their cell phones as their only defense. The award: point were converted into discounts for their wives.In the stores, instructors invited and taught husbands how to play. An app was created for iOS and Android, to be installed in the players’ smartphones. The cell phone was linked to a gadget via Bluetooth that featured an infrared to shoot and be shot. The games were live, featuring 15 minute rounds. All goals were met. The traffic and the time spent in the store went back up as well as the sales.

In a partnership with a game developer a very attractive game was created for out audience. The format chosen was that with the highest rate of success among the customers based on their age: an action game. A mapping technology allowed the game to work in the entire store. The cell phone was linked to a gadget via Bluetooth that featured an infrared to shoot and be shot. The award: point were converted into discounts for their wives. A series of posts featured a countdown till the beginning of the event.

The campaign was a success. The husbands were impacted and responded to our calling. The traffic in the stores increased by 36%. The average time spent in the store increased by 40 minutes and sales increased by 14%. The repercussion and effectiveness of the campaign was massive. In the end, women were happy with their purchases and so were the men.