Objectives: In their catalogues the fashion label APART IMPRESSIONS offers themed collections to inspire women for their fashion. To sharpen the brand image these themed collections have been transfered on the internet.Target group: The website escorts trendy women travelling on a slidable "fashion map" from events like "Safaristories" to "Glamour" galas, where they find perfect outfits with corresponding accessories. Great experience, simple navigation! English Synopsis: The expectations for the website (explaining the brand, generating orders and finding international cooperative contacts) have already been exceeded, even though the URL has only been communicated to a limited extent.