Cannes Lions
CARMICHAEL LYNCH, Minneapolis / STEAK'N SHAKE / 2014
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Many roads lead to inferior, powder-made shakes, but one's hunger cannot be fooled. Here, the Master illuminates the true path to milk shake enlightenment. We wanted people to understand the relationship between the Master and the Apprentice right off the bat, so we introduced a touch of violence. It's a long road, indeed.
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