The Wheel was created to be an engaging and entertaining experience to perpetuate ongoing participation, loyalty and community growth. With free food and premium prizes constantly being updated and upgraded for our loyalists, delivering these rewards in such an enjoyable way is what sets The Wheel of Awesome apart from other rewards programs. The act of actually spinning The Wheel of Awesome—from the site design and sound effects to the explosions and humorous dancing of the brands’ mascot, Happy Star, brings a game like element to the experience.

Wheel of Awesome coupon redemption rate of an astounding 26% in the first 7 months.

Facebook fans grew from 104,592 to over 1 million in 7 months.Rated one of the most explosive Facebook pages of 2010.Happy Star Rewards mobile app ranked #5 in free apps in iTunes.