Spikes Asia
FCB SHANGHAI, Shanghai / TENCENT / 2017
Awards:
Overview
Entries
Credits
Background
Tencent YouTu Lab, an AI research lab under Tencent focusing
on machine learning is looking for opportunity to leverage
Tencent's leading social platforms to develop advanced technologies
and applications in different areas.
Execution
Through facial recognition technology, Yong identified two billion
photos of millennial users from the hundreds of billions of other
photos with an age variance of not more than three years. Yong is able
to distinguish users' clothing from a multitude of varied backgrounds
with 95% accuracy. Yong then decodes these images into data, identifying
the exact color, shape, and pattern of the emerging trend. With a matter of
minutes, Yong then outputs his learning into a design. And a new collection
of fashion concepts by Yong, emerges.
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