Cannes Lions
HOONIGAN MEDIA MACHINE, Long Beach / MICROSOFT / 2017
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Gymkhana Nine is the next chapter in a franchise of videos that have accumulated over 450 million views. Set against a mixed landscape that highlights the rawness of Buffalo, NY’s industrial blight, professional rally car driver Ken Block navigates a series of obstacles and completes a course of driving challenges. The objective in putting Ken’s driving prowess on display is to connect his skills to the Forza Horizon video game released by Microsoft. In homage to the game, a number of “showcase” moments such as outrunning a train, racing a helicopter, and completing a water edge slide off the end of the docks are highlighted throughout the video. Also of importance is that this installment remains true to the DNA of the Gymkhana series. To accomplish this the video pays tribute to the first Gymkhana video released 8 years prior in its raw, run-and-gun shooting style.
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