• With a minimum budget spend we wanted to engage young people in the debate about obesity by getting them to question the way they interact with the food they eat. By interrupting their daily routine we got them thinking about the issue of obesity and then directed them towards the show.

• We created our own product range that had stickers on warning people about the health risks associated with these foods. The stickers mimicked those you get on cigarettes and likewise had shocking images to put people off, these images were actual stills from the autopsy programme. We then photographed these products and created posters and a short film.