Cannes Lions
VICTORIA REAL, Brighton / BBC / 2001
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Victoria Real designed and developed an interactive website for BBC Education aimed at creating an inclusive online community for children (aged 7-12) during the school holidays. As well as integrating with the television programme the website had to be both educatinal and fun. In order to do this we developed the site into three distinct areas or 'islands': Xpress (for arts, music and design), Xplore (for science, history and geography) and Xtreme (for sports, hobbies and pastimes). Each island encourages interactivity and participation through games and quizzes which are linked to the National Curriculum. Children also have the opportunity to personalise their own area of the site. To further enhance the sense of community each child is able to become an 'Xchange Ranger' - enabling them to become part of an online club. Xchange Rangers explore the Islands, taking part in activities to collect points that can be redeemed for prizes. "Xchange is a Vibrant site for children. Lively, entertaining and informative, in a fresh and original style. "Frank Flynn, Controller Children's Education.
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