Cannes Lions
THE NEWTONS LABORATORY, Athens / OPAP NATIONAL LOTTERY OF GREECE / 2015
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Description
The TV spot of the campaign was based on a simple truth. When you’re an adult you don’t behave like a child. And when you’re a child you don’t behave like an adult. Same applies with the games of OPAP. You don’t play excessively and you don’t play if you’re under 18.
Because a game is fun only when you play it responsibly.
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