Cannes Lions
THE NEWTONS LABORATORY, Athens / OPAP NATIONAL LOTTERY OF GREECE / 2019
Overview
Entries
Credits
Background
Tzoker is the largest Greek lottery game, which offers the chance of winning big.
That means your life can change completely from one moment to the next, and you might find yourself to be completely unprepared for such a drastic lifestyle shift. That’s why we created a print ad that works as a manual for fine dining etiquette, meant to help whoever sees it, get accustomed to the high society behavioral codes. Because you might not be born rich but could always get rich by Tzoker.
Execution
Tzoker is the largest Greek lottery game, which offers the chance of winning big.
That means your life can change completely from one moment to the next, and you might find yourself to be completely unprepared for such a drastic lifestyle shift. That’s why we created a print ad that works as a manual for fine dining etiquette, meant to help whoever sees it, get accustomed to the high society behavioral codes. Because you might not be born rich but could always get rich by Tzoker.
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